FOR SELLERS - MARKETING PLAN
What will your marketing plan look like?
To truly get the most from your professional real estate team,
you need to make certain that they have a tested, polished, and
successful marketing strategy to be employed to maximize the selling
potential of your home, and sell it for the most money that the
current market will allow.
You need to find a real estate agent who knows that listing your
house in the Multiple Listing Services (MLS) is not enough to sell
your home for all that it is worth.
Karin Vonderau knows this, and has put together the following
successful Marketing Plan, which is a proactive strategy to out-market
the competition, and draw the buyers who are interested in your
property.
Take a moment to have a look at the step-by-step process of the
Karin Vonderau Marketing Plan.
**IN 2009, IT TOOK KARIN VONDERAU 83 DAYS ON AVERAGE TO GET A HOME SOLD - WHEN THE AVERAGE HOUSE STAYED ON THE MARKET 18 MONTHS OR LONGER**
 Information
Gathering -
 Gather information
about the property from the seller and public records.
Conduct an in-depth
market study of recent sales and current competing properties.
Meet
with seller to review the Market Analysis and help the seller
capitalize on the best features of the home. Conversely, identify
any possible draw-backs and discuss how to overcome them.
Identify
the profile of the most likely buyer for the property.
Help
the seller establish the asking price and determine the most
likely sales price.
Help
seller stage the property to achieve the highest return.
Provide seller with estimated closing costs. |
  Keeping
You Up-To-Date on Your Marketing Information -
Explain the listing
process to you, the seller.
Install a For Sale
Sign and Lockbox on the property.
Take digital pictures
of the home and yard for use in a variety of media. |
|   Listing
Submissions -
Submit
to Multiple Listing Service (MLS).
Submit
to www.Realtor.com,
www.HowardHannah.com,
www.Vonderau.com and
over 600 other websites to obtain world-wide exposure and
to attract out of town buyers and expose the property to all
local buyers.
Submit
to Corporate Relocation via MLS to market to out of town buyers.
Design a custom color brochure to bring out the best in the
property and deliver to sellers, to be given to all prospective
buyers viewing the property. |
 Additional
“Above and Beyond” Marketing Techniques -
Conduct
a broker's open house to further market the home to over 5000
Realtors in the Cleveland area.
Our
Buyer Agent's will preview the property to qualify buyers
that we are currently working with.
Call
all current buyers to inform them of the new property on the
market.
Karin
Vonderau networks on the phone for several hours every day to get the word out to current buyers,
past clients, human resource managers, relocation departments.
Karin target markets in areas likely to trade up to this home.
Karin
will continue to network daily, until the house is sold. (Over
65% of Karin’s business comes from her aggressive daily
networking with her sphere).
Mail
out postcards to target areas to create interest.
Advertise
in various publications. |
 Team
Involvement -
When
you hire Karin Vonderau you hire a Team of professionals to
make the home buying and selling process a pleasant experience.
The
Listing Manager, together with Karin will stay in constant
contact with you. We will call all agents who have shown your
property for feedback and will report to you on a weekly basis.
Weekly correspondence together with written reports will keep
you inform on the marketing process.
The
Listing Manager will make sure you have brochures available
for the buyers viewing your home (please call us Monday through
Friday 9-5 if you are running low on brochures). |
 Second-Level
Marketing Checks and Reviews -
Review
the marketing process, market position and any marketing challenges
with the sellers on a regular basis. Constantly changing market
conditions, inventory, and interest rates may require a price
adjustment or a change in the marketing approach to get your
home sold.
Our goal is to create competition for your home to obtain
the highest possible price and best terms when we bring you
an offer. |
 Managing
the Offers -
The
offers: We request a pre-approval or pre-qualification on
each buyer making an offer on your home.
 We
negotiate the highest possible price and best terms when we
bring you an offer.
We
represent you and your best interest during the negotiations.
We provide you with estimated closing costs. |
 Completing
the Transaction and Follow-up -
The
Team’s Transaction Manager together with Karin will
follow the transaction from the time the contract is signed
until title has transferred and you have received your proceeds.
She stays in touch with the house inspector(s), appraiser,
title company and escrow agent, to make sure everything is
done in a timely fashion. She'll remind the seller of what
things need to be taken care of.
We
will give you recommendations of moving companies or other
trades people & professionals to make the moving process
easier.
We
will follow up with you to see that you have received your
proceeds and that your move went well.
And we will add you to our long list of happy clients and
look forward to a continuing relationship. |
We look forward to having you refer your
friends and acquaintances to us so we can give them the same legendary
service that you enjoyed.
Free Seller's Presentation
Find out how Karin’s aggressive
marketing will sell your home and how much your home is worth by
simply answering a few questions.
KARIN VONDERAU
Howard Hanna
2055 Crocker Road, Suite 101 ~ Westlake, OH 44145
440-871-3050 ~ vonderau@vonderau.com
Privacy
Guarantee. We guarantee that your privacy will be respected
when using our Web Site. We will not distribute your e-mail address
to others, unless you request this. What we will do is respond to
your e-mails quickly, answering your questions and offering information.
If you sign up to receive our latest listings, we will e-mail you
as soon as they come on the market. All of our information is offered
for free, without any obligation. |
